Carbon Footprint Management in the Supply Chain
Our current marketing campaigns are focussed upon Carbon Management in the Supply Chain, it just seems to make a whole lot of sense when one considers rising fuel and energy prices. Solutions are wide and various and the challenge ahead is a journey, we are at the very early stages of that journey.
There are multiple awareness campaigns of Carbon Footprint Management in Industry today, much of which is being driven by consumer pressure. Evidence is provided from a recent Nielsen survey where 42% of respondents declared that:
"I would change to another brand or owned label if I thought - the alternative product had a lower carbon footprint" (Source Nielsen Homescan Survey July 2007)